Bring Good Home

When you put an awesome find in your Goodwill® cart, you’re not just thrifting. You’re being a local hero.

Last year, more than 2 million people engaged in face-to-face services at Goodwill to help prepare for and gain a good job, build their financial assets and advance in their careers. More than 36 million people connected with Goodwill online to access education, training, mentoring, learning services, virtual career fairs and employment opportunities offered by Goodwill organizations. Together with our donors and shoppers, Goodwill helped more than 300,000 secure jobs and start their journeys to a brighter future.Collectively, more than 87 cents of every dollar spent in Goodwill stores is reinvested in communities to support job training programs, onsite and virtual skills training and provide community support services for job seekers — such as child care, financial education, free tax preparation, transportation, and career mentoring. Here’s how that happens:

  • People donate clothing, household items and more to local Goodwill nonprofit organizations across the U.S. and Canada.
  • Goodwill sells the donated items in more than 3,300 stores, providing the critical revenue that helps fuel our nonprofit mission that helps people find, earn and keep good jobs and create better futures for themselves and their families.
  • People who buy unique finds from Goodwill stores and online at use their items with pride. And, shopping at Goodwill gives their communities a reason to celebrate because purchases support Goodwill’s nonprofit mission of providing job training, education and more to people in local communities.
  • People build their skills and find employment, with help from Goodwill.

Give your community a reason to celebrate!

The Story Behind The Stores

AaronOur retail stores provide individuals with intellectual and physical disabilities the opportunity to learn specific, job related skills. When you walk into our South Sioux City store you will see our mission in action. Our goal is to prepare participants to eventually integrate into community employment. Participants learn all aspects of the job and what it takes to keep employment whether at Goodwill or in the community.

“Everyone works right alongside each other,” explains Deb Moore, South Sioux City Store Manager. “There is no barrier, or jobs that only some employees can do. We treat everyone the same and train everyone at their own pace.”

Over the years we have had several individuals train within our stores with an end goal of employment and self sufficiency. After successfully completing Goodwill’s habilitation programming, Aaron got the courage he needed to move out on his own and take control of his future. The next stepping stone of moving to competitive employment in the community was Pre-Vocational Training at Goodwill.

“I learned how to work through my anxiety and improve my social skills while on the
clock,” said Aaron. Over the course of 9 years, Aaron has received the training and support needed to become self sufficient. Aaron now lives on his own, is learning all aspects of a retail job and aspires to become a store manager one day. It is through donations and shopping in our retail stores that Goodwill funds the programs that help individuals gain community employment.

Please consider a donation by visiting our website:

Goodwill Industries Week – Celebrating Our Communities

Thank you for supporting Goodwill.

Our shoppers, donors, program participants, community partners and employers all help Goodwill fulfill its mission. Because of your contributions, we can continue providing the services that help people learn the skills to earn employment and build brighter futures.

With your support, people are starting or advancing careers in fields such as retail, financial services, information technology and health care.

About Goodwill Industries Week

For more than 60 years, we’ve set aside one week each May to celebrate our communities
and their contributions to our mission. Without them, we could not provide employment, job
training and placement, and other community-based programs for people with disabilities,
those who need education or job experience, and others facing employment challenges.

Goodwill Achieves Three-Year CARF Accreditation in Six Service Areas


Goodwill Achieves Three-Year CARF Accreditation in Six Service Areas
Goodwill of the Great Plains Support Center, Sioux City, IA

Sioux City, IA- Goodwill of the Great Plains completed their recent CARF Accreditation to mark its excellence in services provided to the community.   Accreditation was achieved in all six services areas surveyed: Community Employment Services: Job Development; Community Integration; Employee Development Services; Employment Planning Services; Organizational Employment Services; and Adult Day Services.

“CARF Accreditation signifies to our community Goodwill’s dedication to quality services which are person-centered and continuously evaluated.  Team members take pride in offering the very best to those served as evidenced in the commitment to meeting over 1,000 CARF standards,” said John Hantla, President and CEO for Goodwill of the Great Plains.

CARF has been in existence for 52 years, and is an independent, nonprofit accreditor of health and human services, enhancing the lives of persons served worldwide.  The accreditation process applies CARF’s internationally recognized standards during an on-site survey conducted by peer surveyors.  Goodwill of the Great Plains welcomed five surveyors on-site at multiple locations for three days covering services offered in three states (Iowa, Nebraska and South Dakota) for the review process.   For over 30 years, Goodwill has maintained full CARF Accreditation.